How do we fit into the Motorsports Pie? 2016

tomcycle

Past President DSBC 2004 -2018
Staff member
I found these numbers on the internet, can not confirm them but I am pretty sure they are correct. I thought they were interesting in how we fit into the Western Canada motorsports pie. I think who ever put these number together might only have gotten the total number of motorcycle sales and just broke out the average price per unit, this report uses the same average price for a street and off road motorcycle at $12,433. I also could stand to be corrected but the numbers I used came from the MMIC site. http://www.mmic.ca/content.asp?ContentId=1058

For you VISUAL types here are some pie charts.

Total Dollar Sales including on road motorcycle sales Dual Sport motorcycles are included in the on road motorcycle sales total
Motorsport_Sales_15_16.png

Total Off Road Unit Sales Western Canada

This might be a little better representation of our off road motorised sport. I found a bunch of sales figures on the MCC site and from those unit sales figures I calculated that if you include Dual Sport Sales with the off road sales that number should be approximately 32% of the total motorcycle unit sales.

Off_Road_Motorsport_Sales_15_16.png



Here is how we as DS bikes fit into the off road motorcycle world. I know that many DS bikes never leave the FSR and some only spend time on the pavement, just the same they are included in the Dual Purpose category

Off_Road_MC_Sales_15_16.png




54,738 units sold when you combine snowmobiles, ATV’s and motorcycles.

Motorcycle sales did see a 1% increase in British Columbia and registered a 4.5% increase across Canada.

SNOWMOBILE SALES 2015/16 SEASON:

13,652 snowmobiles were sold in Western Canada — 2015/16 season
19,499 snowmobiles were sold in Western Canada — 2014/15 season


13,652 snowmobiles were sold in western Canada with an average price of a new sled at $11,429—that makes snowmobile sales a $156,000,000. market in Western Canada




ATV SALES 2015/16 SEASON:

17,265 ATV’s were sold in Western Canada — 2015/16 season
19,536 ATV’s were sold in Western Canada — 2014/15 season


17,265 ATV sales times an average price of a new ATV at $12,827 = $221,458,155.




MOTORCYCLE SALES 2015/16 SEASON:

23,821 motorcycles were sold in Western Canada — 2015/16 season (41% of all motorcycles in Canada are sold in western Canada)
22,752 motorcycles were sold in Western Canada — 2014/15 season


5,717 off-road motorcycles sold in Western Canada x average price $12,433 = $71,079,461
18,104 street motorcycles sold in Western Canada x average price $12,433 = $225,087,030

With a total of 23,821 motorcycles sold in Western Canada, the market sales is $296,166,491.



 
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Dual sport tourism in BC could big a much bigger deal here if the province but any value into it. Instead of guys going to colorado or mexico to ride they might think of coming here if things were more organized. I have buddies in Washighton and their trail network is quite impressive compared to ours.
 

r_jackson

New member
It would be great if there was a way they could set up designated routes that allow registered dirt bikes access on the road to link areas. Yarrow to Chilliwack Valley, a route through Chilliwack to Aggasiz to Harrison. Some parts of Vancouver Island.... Pipe dream I know, but it happens in parts of the US, and Mexico, well that's Mexico. Pay the mordida and you can do just about anything.
 

tomcycle

Past President DSBC 2004 -2018
Staff member
Dual sport tourism in BC could big a much bigger deal here if the province but any value into it. Instead of guys going to colorado or mexico to ride they might think of coming here if things were more organized. I have buddies in Washighton and their trail network is quite impressive compared to ours.

I agree that we have some great Dual Sport Adventure Routes. It is one of the reasons I spend most of my time riding in BC now. When I started my adventure with Dual Purpose bikes some 10+ years ago, there was little information on where to ride and who was out there riding

Memory Lane ...2005 October Rain Run, this was a great turn out.
25Picture_0201.jpg


Now we get turnouts to events that look like this often in the 100s
Newbie_2014.jpg





We have several problems that I think we will have to overcome before we will get the support of government.

We as a group are represented by BCORMA at government levels, this is a double edged sword for us. The good side is the numbers that BCORMA claims to represent. The bad side is DSBC has virtually no representation on the BCORMA Board. When we do have representation we have only one vote out of 24ish! BCORMA is made up of clubs not individuals.

As the pie chart above shows, Dual Sport Bikes make up about 25 percent of all off road bikes including competition, if we pull out the competition bikes, we make up almost 50% of the recreational bikes. Yet at best DSBC, only has one person sitting on a 24 person board of directors. I probably do not have to explain how that will work out for us?

If we want government to do more for us, we need proper representation and a bunch of cash, and the drive to get something done. Government will not get involved in any project unless they can partner up with someone ie clubs or association or industry.

Of course I have some ideas on what should be done, but they are just ideas, the kind that will upset a lot of people.
 

tomcycle

Past President DSBC 2004 -2018
Staff member
It would be great if there was a way they could set up designated routes that allow registered dirt bikes access on the road to link areas. Yarrow to Chilliwack Valley, a route through Chilliwack to Aggasiz to Harrison. Some parts of Vancouver Island.... Pipe dream I know, but it happens in parts of the US, and Mexico, well that's Mexico. Pay the mordida and you can do just about anything.

Not sure if this would be as easy as it is suggested. Anything to do with highways will require insurance and a driver's licence. We as Dual Sport Riders already have those.

Rather that trying to reinvent the wheel, just work on creating the routes. When it comes to dirt bikes, its going to be a cluster fuck just trying to get them on board, most of them just want trails (my opinion from my time at BCORMA)

This brings up a good point though, ATVers want this kind of access, they have a good paid membership and I know they are working on such routes.
 

bitingdog

Member
In Whitehorse, YT you can ride your registered/insured ORV from home to the trails, and to connect trails. A few provisos: 30kph speed limit, and you must take the most direct route
 

offworlder

Moderator
Great info Tom ! Thanks for sharing.
If we were to proceed with our own representation, what would next steps look like ? Perhaps we should put out a call for a more formal discussion, open to all DSBC members, with the intended outcome of providing a structured plan to members re goals and requirements ?
 

tomcycle

Past President DSBC 2004 -2018
Staff member
Thanks Mark

If we were to proceed it would be a huge task, not to mention we would have plenty of push back from the off road riders as they will feel that we are trying to split the off road community.

I have been around a long time now and dont think this is something that has to happen overnight.

A planning strategy would have to be in place. That would include everyone here on this site

T
 

Flyman

New member
Interesting numbers.

Snow bikes have become a real craze...So i bet they will increase dirt bike sales slightly and hurt snowmobile sales proportionally.

For me personally i now only ride my street bike if i plan a longer pavement only ride. My go to bike is my dual sport.
My vfr 800 got maybe 6000 kms in the last 2 years, and my dual sport did about 19000 kms in the same time.
My vfr is parked now till spring but i ride the big red pig about 9 months of the year. It gets sketchy some days in winter, but i like a ride if the sun is out and just go slow incase of ice.
 
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