Nope didn't see it coming...right after they release what could be their most popular model yet the TR650?!
So here are some interesting quotes from an interview with Stefan on Hell For Leather via Nieuwsmotor.nl
http://hellforleathermagazine.com/2013/02/stefan-pierer-on-purchasing-husqvarna/
Nieuwsmotor: Why Husqvarna when, with Husaberg, you already have a similar marque?
Stefan Pierer: “We think that with Husqvarna, there’s a specific niche to tackle. With this brand, we want to focus on competing with Yamaha, Suzuki and Kawasaki. We’d like to move the brand to selling 10,000 units per year, then continue watching. For that, Husqvarna needs to go back to it’s roots, it’s strayed too far.”
“The brand has a wonderful history, but a completely wrong model lineup and is on completely the wrong track. The dealer network was not ready to sell two-cylinder street models.”
“We will work with Husqvarna to go back to its origins. We’ll soon be back in motocross and then in supermoto, both sports in which Husqvarna previously dominated. Within the next year, we will make an appropriate motorcycle developed with the specifications and character Husqvarna needs.”
Nieuwsmotor: How do you integrate Husqvarna and KTM?
Stefan Pierer: “The brands will remain self sufficient in terms of brand perception, models and sales networks, but as I mentioned earlier, there will be a lot of behind the scenes cooperation in the field of R&D, purchasing, components and more. We’re not sure if production will remain in Varese, Italy or move to Mattinghofen, Austria.”
“Initially, Husqvarna was bought by my private company, Pierer Industry, but in the future this may change and possibly involve our Indian partner Bajaj.”
Hmmm anyone for a $8500.00 Husky TE690 and $8000.00 TE500...
If only...
Dave
www.MotoOverland.com